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Beauty Product Ads Killing Sales, Self Esteem
After seeing a beauty ad, are you more likely to go shopping, or dig into a fresh pint of Ben & Jerrys? While advertisers bank on the former, new research shows we’re more likely to do the latter....
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Online Recommendations: The Expert Stranger vs. The Friend
Bing’s advertising campaign centers on the idea that friends know best: “You’ve always trusted your friends. Now, when you search on Bing, your friends on Facebook help you decide.” But do friends...
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Bridging the Gap Between Digital, Mobile and In-Store Experiences
This post originally appeared in our January ’13 issue of “Live Report from the Future of Marketing,” our monthly Post-Advertising newsletter. Subscribe for free here. In the mid-’90s I was a teenager...
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